Be one of the successful business women – 7 attributes to succeed!

Whether you’re just starting out in business, or have already established your brand, and business is booming (or maybe business is struggling), it’s always a good idea to take a look at your own strengths and weaknesses to identify areas you can work on improving. Think of it as filling out your own annual performance review.

The following list of traits looks at what all successful business women have, and will ensure you and your business are set up for long term success.

So regardless of your chosen niche, be it making jewellery, candles, clothes, or consulting, providing a service or blogging, doing a self-review on your own behaviours will potentially determine areas you can work on. With the flow on effect improving your overall business.

Without further ado here are 7 proven traits to be a successful business woman.

An oldie but a goody – Love what you do!

We’ve all seen the meme’s and the inspirational posts, and we see them so often because it rings true on many levels, “Love what you do and you will never work a day in your life.”

If you are passionate about your business, you will inherently be invested in it on an emotional level and enjoy every challenge being in business brings. From the funky stuff of marketing and networking, to the not so glamourous tax returns, BAS and IT, all should be faced head on with a smile and a burning desire to succeed in something you love.

If you find yourself getting up and dreading the day ahead frequently, then maybe what you initially set out to achieve isn’t heading in the right direction! Which brings us to our next point…………………!

Planning and Goal setting!

You have a fabulous idea, or you have laid the foundation of your business down and are already up and trading. But have you set some long term goals and broken these down into smaller achievable stages?

Your business needs direction; otherwise you might be chasing your tail and going around in circles. By having a strategy, including goals to work towards, your business will have direction and you will have a purpose to work towards every day, which will motivate you to go out and achieve it.

If you think you might need help in this area please feel free to contact me at, and I’d be more than happy to point you in the right direction.

Be serious and stay focused!

For some of us, this might actually be the hardest, and I know I struggle with this attribute the most. With so many balls in the air, including family life, earning an income from other sources (especially if you are just starting out in a new business, you may have a couple of jobs), looking after yourself, staying in touch with friends and family, and keeping on top of the house, staying focused on making a dream a reality can sometimes be put on the back burner.

But if your business is to succeed you need to be serious about it! Don’t become distracted or lose motivation; don’t let self-doubt or scepticism creep in. You are a business owner, director, CEO, Boss, Leader, so take your role seriously, and others will also take you seriously with your business reaping the rewards.

Stay focused on your goals, talk the talk! And actively put into action what you are talking about. Your business will get traction and you will be rewarded by the hard work you put in.

Admit when you need help!

We try to do it all, but honestly we can’t be experts in everything. Know your strengths and admit your weaknesses, and where you have a weakness ask for help by someone who does know what they are doing.

The thought process behind trying to do it all could be because you want to save money. But if you are focusing and spending time on something that is not where your strengths are, and then you make errors, this will potentially be more costly in the long run. You may have lost time (opportunity cost) in applying your skills where your business needs them most, and then have to engage someone to help you out, if you didn’t resolve the problem correctly in the first place. If you go straight to an expert when a problem is encountered, a lot of time could be saved and potential rework avoided.

And when you do decide you need help make sure you are asking for the right kind of help, leading me to my next point!

Treat men as equals and engage their help!

In a world of constant reminders about the feminist movement, equality, and women empowerment, we need to be careful not to create a scenario of reverse sexism.

Yes there are predatory arseholes out there, and macho egotistical sexist males exist. But from my experiences in business and in life, a majority of men actually want to see women achieve high levels of success.

If you find someone you admire, regardless of whether they are a man or a woman, align yourself with them and learn from their experience. Especially if they are willing to help you grow, listen to you and help you succeed. If you find the right man don’t be afraid to lean on him for advice and learnings, as much as you would a female counterpart. In the end, your business is the one that will benefit from an all inclusive approach, and a man’s take on ideas might just be what you need to get refocused in the right direction.

Successfully manage money!

Being able to successfully manage money is a pretty important attribute to have in order to make your business a success!

Poor cash-flow is a main reason 50% of small businesses fail within the first 3 years of starting up, so it’s imperative you get this right. If managing money is not your strength (see my point above) admit it, and engage someone that can help you out.

Set a budget, including all your expected cash-flows in and more importantly know what your expenditure going out will be. Making sure you have the cash to cover these expenses when they arise. Being able to meet your financial obligations will ensure your business stays afloat. And this is particularly important depending on how you financed your business. If you can’t meet your bank repayments or investor loans as required, because the cash you have isn’t being allocated correctly or coming in as expected, it won’t take long for your business to be on shaky ground.      

Fearlessly self promote!

As women, we aren’t great at self-promotion, it makes us feel uncomfortable and we may feel we will be judged as obnoxious or self-centred. This discomfort is actually caused by generational gender stereotyping and you can read about this here.

However, with the help of social media I think, as women, we are gradually overcoming this discomfort.

You can be an amazing self-promoter without being obnoxious; you just need to let your business speak for itself. If you believe in your product/service and are dedicated to its success, the focus isn’t about “Hey everyone look at me”; it’s more about telling the world “Look at what I can do for you!” Remember you are offering the world a unique opportunity within the goods or services that your business offers.

You just have to let the world know about it!

Check out how The Wealthy Affiliate can help you succeed here! It will be worth the read!

Do you have all the attributes it takes to be a successful business woman? Do you know where your strengths and weaknesses lie? Please feel free to leave a comment below.

Read next: How can I work from home and make money?



  • Leah

    awesome information. right on topic and great to read as a reminder or to learn depending on your situation. Thanks for your insights. ta

  • Delanee B

    Hey Nicole!

    You are killing it with your articles! This post not only is an amazing read, I feel like it relates to me so much right now! It is so very important to love what we do. I find it so much easier to write about a subject if I have personally gone through it, or just generally obsessed about it. Planning and goal setting, along with money management, are my main focus right now. I cannot say that I have them down to the level I would like, but this article was a perfect reminder! And the finally, I always worry about annoying someone or stepping out of my box to promote myself. If you have a good product that is benefiting someone, why worry! Keep up the amazing work! I definitely favorited this!!!!


  • Jill

    Your article was right on point on so many levels. In my opinion it is so important to have your partner on board as especially having children, you will need all the support you can get.
    It is not always easy to get the balance right but being able to use the resources of help available it will give you the time you need to do what is necessary work wise assured that the children are being cared for.
    So good that you mentioned getting on top of managing the money side of the business, think a lot of people fall short there. If one hasn’t the money skills there are people who can do that for you.

  • Aria Len

    These are such great tips! I especially love the one about loving what you do because I’ve owned blogs in the past that failed simply because I wasn’t doing it because I loved it, I was only doing it to get people to buy stuff and most of the stuff I wanted them to buy were things I didn’t care enough about to research! (Shame on me, I know)

    I’ll definitely put these tips to good use and I can see you’re already on your way to online success!

  • Jeremy

    You have one male here that hopes everyone, no matter who you are on the outside or inside, succeeds at what they are passionate about. I love all of the attributes you’ve listed here. Both women and men need to consider these in order to succeed at their business. And men need to do the same thing, disregard their masculinity and ask for help from women too as they can be just as knowledgeable, if not more knowledgeable, than men. Thanks for sharing these tips on how we can all succeed!

  • Joanna

    Nice one. I have really learned a lot on this article. I totally agree when you mentioned about how we should love what we do. Thanks for the information

  • chris

    Great article, i totally agree with everything you posted, and its very true where you have posted “Love what you do and you will never work a day in your life.”
    I personally think if you follow what is stated in this article, everything will work out for you at the end.

    keep up with the posts, they are great.


  • kelsey

    “Treating men as equals” I really loved that segment I never thought that men really do want to see us be successful. Love your whole website very informative !!!

  • Kevin McNamara

    Hi Nicole,

    Great post. I love these 7 attributes to succeed. My favourite for sure is love what you do. I have always tried to find jobs or business’s that are in niches I love. So important.

    I agree totally with your thoughts on treating men as equals. I was in the Police Force in Melbourne for 20 years and have seen the worst of the worst in men. Happy to say you are right, there are some good guys out there too. So when you find one bring him into your world.

    Keep up the great work. Love what you are doing,



  • Christen

    You make a lot of great points here! These are all areas where I’m looking to improve myself, especially in doing a better job of planning out my weeks and being more comfortable with self-promotion. This is a very timely post for me – thanks for sharing :).

    • Nicole

      Thanks for your comment Christen, and glad you found the article helpful! Please let me know how you go implementing some of the points, I’d love to hear about your progress! 🙂

  • Amber

    Right on point! This was a great read, I really like the part where we include the opposite gender as a way to succeed together, very cool! Thank you!

  • sarah

    It’s so true re self promotion! Why do we often find this so hard as women? Saying that, many (but interestingly not all!) of the really successful female blogger are relentless in their self promotion, especially in their early days, ha! Seems to work for many of them, but ultimately I still think great content is the main thing, as it speaks for itself and tends to ‘mostly’ naturally gain traction. Thanks for the helpful tips!

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