Iris Smit founder of The Quick Flick

Welcome to our first Women watching Women segment, where we take a look at inspiring woman who took a chance and went out and made their dreams a reality! They are women who lead, who set examples and who we can learn from. They are women just like you and me! So grab a coffee, then let me introduce you to our first woman to watch.

Iris Smit

Meet Irish Smit, she is young, enthusiastic and is taking the beauty industry by storm with her time saving product, The Quick Flick!

Photo: Shark Tank

The 23-year-old Perth woman’s life changed forever on 29th May 2018 when she appeared on the Australian version of Shark Tank (based on the UK format of Dragon’s Den), seeking investors to help launch her already budding business into the stratosphere.

And her product is a godsend to all us busy women out there! With little time on our hands and less time to spend in front of the mirror putting on make up, Smit has developed a revolutionary make up stamp that helps you perfect a winged eye look. It’s also waterproof, vegan, cruelty free, available in two colours and three sizes. Petite, Modest & Grand.

The Inspiration!

Smit was still studying Interior Architecture at university when the idea came to her she says,

“I designed it because I had this problem – it was taking me forever to do winged eyeliner in the morning,” she says.

“A lot of my friends had the same issue and it’s well-known in the makeup industry that it’s a really tricky look to master. I had also tried other beauty hacks and gimmicky products and nothing worked.”

So she took a problem, many of us encounter, and fixed it! Who doesn’t spend precious minutes in front of the mirror trying to perfect our makeup in the short space of time allocated to get the task done? I love a good flick but always end up looking like a………racoon.

Smit knows how we feel “ I had worn a winged eyeliner since about the age of 16. I was known for my winged eyeliner look – everyone knew me as the cat lady. Every single morning it was the same old story, battling it out in the bathroom trying to get my wings to at least look like sisters let alone twins.”

Take the risk!

After being encouraged by the producers of Shark Tank to come on the show, she says “I never though I’d get on, you see people get on with really established businesses and histories and at the time I only had about three months of decent sales behind me.”

Photo: Private Media Operations Pty Ltd

Smit took her The Quick Flick product to the Sharks looking for an investment of $300,000 for 10% stake in her business which had only been making decent sales for 3 months. And what won the judges over (apart from the potential they could see in her product) was her intense knowledge of her business! She knows the figures like the back of her hand! The product costs $5 to make and has a retail sale price of $34.99. This is an amazing gross profit margin. Smit has invested approximately $10,000 of her own funds into the development of the product. Until her appearance on The Shark Tank, she had been heavily relying on social media and online reviews to get the product out there.

What she walked away from the Shark Tank with was, a $300,000 investment for 27% stake in her business, a new business partner in Andrew Banks, immeasurable exposure and publicity and a plethora of Australian woman supporting and cheering her on her journey to succeed.

Setting Goals!

Her future goal, after receiving patent approval for her product, is to launch a larger parent company, Quick Cosmetics and branch out into other cosmetics that fit her brand and concept of “quick, easy and user-friendly” while conquering the traditional bricks and mortar in-store market with a hope of her product being picked up by Priceline or Sephora internationally.

Formula for success!

The lesson we can all learn from Iris Smit’s success is:

  • Find a niche (product or service) and capitalise on it
  • Set goals and work to achieve them
  • Know your business, know the figures, know it like the back of your hand
  • If the product is good it will sell itself (all but 3% of sales are online through referrals from social media and online reviews)
  • It doesn’t have to cost a fortune to get started
  • Run your own race, don’t compare your business progression or success to others.

Smit is an entrepreneur we applaud! She saw a problem many of us suffer from, a lack of solutions available on the market, took that opportunity with both hands and has created a product which is likely to make her a multi million dollar businesswoman in the next year or two! She is one woman we need to watch!

Congratulations Iris Smit, we wish you the greatest success!

If you want to purchase The Quick Flick, head over to the page here.

Have you tried it? Share your thoughts below!

If you know a woman or are a woman slaying it in the business world please feel free to contact me with your story to share!

In celebration of our new segment Women Watching Women, we are giving away one of the hottest items on the market right now, check out our competition page for details here.






  • Holly knudson

    What a great post on Iris Smit. Good for her for bringing her idea to fruition I sure wish a great idea would pop into my head. I like your tips under formula for success. I agree with all of them but especially knowing your business like the back of your hand. So very important. Thank you!

    • Nicole

      Thanks for your comment Holly, I know I wish I could come up with a fix all solution for a problem, but alas I think I might have to stick to what I know! It is really important knowing your business in and out, especially when looking for investors.

  • Gail

    Hi Nicole. This is a real inspiration to me so thank you so much for posting this. I love to read about other people’s successes as it’s such a Godsend to hear about good things in the news rather than a lot of disasters and negative things that tend to dominate.
    Great to hear of women’s successes too. Keep up the good work.
    PS – Do you know where to get hold of her product?

    • Nicole

      Hi Gail, I agree, there is so much negativity out there, so sharing in others success can all help us keep a positive mindset and make sure we focus on the positives. You can grab Iris’ The Quick Flick at I’d love to know what you think when you try it out! 🙂

  • Hong

    Very inspiring story. I enjoyed reading it. It’s truly amazing to see young people achieving success. This story is a great motivator to keep me going with my online business. Online business is a marathon, not a sprint. It’s going to take a lot of time to get it to work, but in the end, all the efforts will be worth it. Thank you for sharing this. Great article.

    • Nicole

      Thanks for your comment Hong, and I’m so glad you were able to take inspiration out of it. You are so right, online business is a marathon over a sprint, and patience is required to ensure its long term success. If you need any help at all please feel free to check out my review on The Wealthy Affiliate here. They can teach you how to maximise the potential your business has online with exceptional tools to build from.

  • Kevin McNamara

    Hi Nicole,

    Love your segment – Women Watching Women! What a great idea! I can see maybe a podcast coming from this maybe? Love Iris Smit. What an inspiration not just to women but to us men too. Such an inspiring post.

    Yes the idea was simple and great that the Shark Tank guys took her up on it. Look forward to your next segment. keep up the great work Nicole!


    • Nicole

      Hi Kev, Ohhhhh a podcast I hadn’t even considered this yet, but now it is on my radar!!Iris is amazing isnt she! Thanks for your encouragement Kev, I always look forward to your comments! 🙂

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